My Passion Media Inc. is a global leader in outdoor and experience based publications. The company's focus is inspiring people’s passions by providing relevant, engaging and quality content. My Passion Media Inc. is redesigning the magazine publishing landscape with titles covering print, digital, social, online, email and YouTube. The company's cross-platform model has led to a cost-effective, profitable brand that inspires the passions of readers regardless of how they choose to have content delivered. The word passion in the company names extends beyond readers to employees and stakeholders as well as the organization's executive team who share passion for outdoor activity and media.
The company currently offers a media mix of multiple brands including 9 magazines, 14 online publications, 4 YouTube channels, 3 national events and Influencer.org, a global blogger platform. With over 15 million readers annually, My Passion Media Inc. reaches passionate people around the world.
What makes us unique
President & Group Publisher
As a serial entrepreneur and now President of My Passion Media, Brad is a 25 year veteran of publishing and consumer marketing and has a long and successful record of leading start-up, high growth, acquisition, merger and receivership operations. As a leader in positioning companies and brands for dynamic growth and profitable expansion Brad is passionate about his publications, his exceptional team of discipline experts and the future of My Passion Media.
Publisher, CT Magazine & Canadian Traveller
Jennifer is a successful sales and marketing executive who has been instrumental in the development and implementation of My Passion Media's content-focused strategies in the marketplace. Managing client relations and business development, she works closely with both the sales and editorial teams to make sure these two critical departments are fully aligned within today's rapidly-changing media landscape. She is passionate about her clients and ensuring their needs are exceeded.
Online Editor in Chief
With more than 15 years of inbound marketing experience, Ryan builds scalable systems designed to acquire new customers by increasing web, email, community and social media presences. The content he has written and produced has been read by over one hundred million people.
Director of Online
Kevin has over 15 years of experience developing leading edge web platforms and tools. From content management to online sales systems, Kevin strives to take costly, antiquated and/or labour intensive workflows and turns them into simple, automated applications that drastically decrease work-time and increases the bottom-line.
Dale has spent more than a decade at the helm of some of Canada’s most well-read and respected niche magazines and newspapers. His passion for creating top-quality, compelling and useful content while maximizing value and utilizing new technology has allowed our once-traditional print publications to transition and thrive in today’s competitive new media environment.
Terrilyn has been entrenched in travel since launching her career in the industry straight out of university. Her passion for the profession and success stems from establishing great relationships with like-minded people, always looking to move the needle and think outside the box. Her interests are in business, travel and adventure, all elements that collide at My Passion Media.
Desiree is a marketing professional with more than a decade in radio, print and online media. She leverages her experiences and talents to forge strategic partnerships while building awareness and readership for My Passion Media brands. Passionate about getting outside and meeting new people, Desiree can be seen across the country promoting our titles.
Arran has worked around the world designing regional, national and global magazines. For the last 10 years he has been an art director for some of the most respected magazines in Canada. With an eye on current design trends, fonts and layout, his design work continues to keep pace with the ever-changing visual landscape of magazine design.
D’Arcy is a full stack developer whose love of programming began over two decades ago while creating games on his family’s Macintosh Classic. With experience ranging from start-ups to large corporate environments, he has gained expertise in project management, business strategy, and process improvement which compliments his software development background and allows him to deliver effective web based solutions that support the company’s initiatives.
Customer Service Leader
Sheila is an effective and results-oriented customer service and sales leader with over 10 years of experience working in print and online media. Sheila’s strong passion is delivering consistent results and winning the loyalty of employees and customers alike.
British Columbia Magazine is founded
Pacific Yachting is founded
Explore Magazine is founded
Canadian Traveller is founded
1st Annual America Yours to Discover is published
Explore-mag.com is launched
PacificYachting.com is launched
CanadianTraveller.net is launched
OutdoorCanada.ca is launched
1st Annual Canadians Guide to Arizona is published
BCOutdoorsMagazine.com is launched
InfoBarrel.com is launched
Environment911.org is launched
1st Annual Canadian's Guide to Florida is published
TravXchange events unveiled
PawManeFin.com is launched
CT Magazine / Canadian Traveller separate into trade and consumer publications
ExploreTheUSA.com is launched
BCOutdoorsMagazine.com is relaunched
CruiseandTravelLifestyles.com is relaunched
OutdoorCanada.ca is relaunched
PacificYachting.com is relaunched
Influencer.org is launched
CanadianTraveller.com is launched
TravXchange extended to bloggers
Canadian Traveller Club launches
Dynamic industry leader takes the lead role.Download full text
New concept, new content and a brand new website will offer Canadian Travel Professionals a complete sales toolkit.Download full text
As Explore magazine celebrates its 35th anniversary this year, My Passion Media Inc. announced an unprecedented thank you to new and loyal readers, with a subscription price rollback to Explore’s 1981 rate of just $10.00 per year. During the award winning magazine’s year-long celebration, Explore will offer 35 grand prizes, an increased distribution of 35,000 copies and four free e-books including the 35 best and most beautiful hike locations, the 35 best camping locations in Canada and more.Download full text
Another year has come and gone and a lot has changed in the magazine industry. We’ve checked our stats and have pulled together the 10 stories that saw the most traffic on Masthead this year.Visit article
CruisePlus announced today a partnership with My Passion Media Inc. and Glacier Media Inc. to launch CanadianTravellerClub.com. The Canadian Traveller Club is a free membership organization devoted to providing unique, high-value trips designed for Canadians. Accessing 27 years of global travel knowledge, the understanding of local communities and the buying power of CruisePlus, the club will provide customized travel advice, Canadian stories featuring the best places to travel and amazing packages unmatched by any other travel retailer in Canada.Download full text
My Passion Media Inc. announced today the expansion of its editorial team in Toronto with the appointment of Terrilyn Kunopaski as Editorial Director - Travel & Leisure. The October 5th appointment of Ms. Kunopaski as Editorial Director of My Passion Media Inc., a global leader in passion based publications – signals a enhanced focus and solid commitment to digital platforms and content management for My Passion Media Inc.Download full text
The 55 year icon of British Columbia has found her third owner in My Passion Media Inc. Building on the success of the Jim Pattison Group and Destination BC, My Passion Media is honored to guide the publication through the next half of a century.Download full text
In time for cruisers and travellers across Canada to do their planning, Cruise Strategies Ltd. partners up with My Passion Media Inc. to re-launch Cruise & Travel Lifestyles Magazine's online publication. Building on the engaging relevant content that the renowned publication offers, www.cruiseandtravelLifestyles.com will bring extended insight on the finest cruise brands and travel experiences in the world.Download full text
Earlier this month at the largest gathering on international travel to the U.S., My Passion Media launched yet another publication, www.ExploreTheUSA.com. Accessing the company's 11 million global readers, this new publication dedicated to outdoor adventure in the USA is poised for extreme success.Download full text
With an immediate reach of over 10 million readers, 6 online & print titles and the promise of more to come, My Passion Media launched this week dramatically changing North America's travel magazine landscape.Download full text
For more information concerning media releases, please contact Anita Walker at 905-599-0477 or by email.